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How A Quirky Idea Returns Big Results

If there's one thing the internet has taught the business world, it's that a little company with a quirky idea can go anywhere. So much of business is devoted to convention, and it can be hard to let go of the strict rules of business operation. Companies who like to play with their business image tend to have a lot of success as well as a lot more fun.

A prime example of creative thinking is the blender manufacturer that designed a series of blender tests with a twist. The online video series asked a simple question: 'will it blend?' The question was applied to all sorts of objects, from ordinary food products to electrical equipment and, in one memorable instance, a Ford Fiesta. The videos featured a quirky host in a lab coat who took great delight in pitting things like MP3 players against his company's bottom-of-the-range blender.

The series works because it approaches a central marketing concept using a different angle. Central to any product's marketing message is its quality. The quality of the blender was tested thoroughly, but in a way that wasn't obvious. The outcome might have had internet users thinking, 'That's a tough blender', but the thing that drew them in was the entertainment factor. The series was search engine optimisation gold, sparking off numerous SEO campaigns including Facebook fan pages and a popular RSS feed.

Looking at your business from a new angle can provide a great way forward in search engine optimization. It can be hard to step back, and you can talk to us at SEO Consult for an outside point of view.  Competition is high on the net, and particularly on the search pages. You need to find a way to make your company stand out. Think outside of the box.

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